AI Visibility Score · Supplements, United States
Huel
Of 84 AI answers to American supplements shopper questions, 4 mentioned Huel, on 2 of the 30 questions and usually around position 1.5. That places it #7 of 20 in the US Supplements index. Window dated 13 September 2026.
- ChatGPT
- Perplexity
- Gemini
- Visibility score
- 4.8
- Shortlist rank
- #7 of 20
- Avg position when named
- 1.5
- Questions hit
- 2 of 30
Huel against its category
Above the supplements average.
Scored on the same 30 questions as every other supplements brand, scanned 13 September 2026. This is its first window in the index.
Score against the average
How the score breaks down, by assistant
The full Huel report
28 of 30 questions went to someone else.
The report names each question Huel missed and who took the slot, which assistant rates it lowest, and what to fix first. Free.
Free report
Opens straight away
- The questions you are missing, and who was named instead
- Where you were named, with position and platform
- Which assistant rates you lowest
- What to fix first, in order
Ranked? Say so.
Your Shortlist badge.
Paste it on your site or in your press kit. It links to this page, and the number updates with every scan.
Where this brand sits
The Supplements leaderboard.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Momentous | 17.9 | new |
| 2 |  Transparent Labs | 13.1 | new |
| 3 | 7.1 | new | |
| 4 |  Orgain | 7.1 | new |
| 5 |  Ritual | 6.0 | new |
| 6 |  Sports Research | 4.8 | new |
| 7 | Huel | 4.8 | new |
| 8 |  Seed | 4.8 | new |
| 9 |  Ka'Chava | 3.6 | new |
| 10 |  Kaged | 3.6 | new |
| 11 |  Naked Nutrition | 1.2 | new |
| 12 |  Bloom Nutrition | 0.0 | new |
| 13 |  Bulletproof | 0.0 | new |
| 14 |  Codeage | 0.0 | new |
| 15 |  Cymbiotika | 0.0 | new |
| 16 |  Four Sigmatic | 0.0 | new |
| 17 |  Gainful | 0.0 | new |
| 18 |  Hiya | 0.0 | new |
| 19 |  Onnit | 0.0 | new |
| 20 |  Ora Organic | 0.0 | new |
Frequently asked questions
About Huel’s score.
What is Huel’s AI Visibility Score?
4.8 in the US Supplements index, which puts Huel at #7 of 20 ranked brands.
How often do AI assistants recommend Huel?
In this window 4 of the 84 answers mentioned it, spread over 2 of the 30 questions. Where it did appear, it sat at position 1.5 on average.
Where does the number come from?
From the answers themselves. The same supplements shopper questions go to all three assistants and every brand mention is tallied. The methodology page has the detail.
The next step
Win back the questions Huel is missing.
Assistants can only recommend a store they can read. The free audit runs on huel.com and lists what they cannot; the fixed-price team fixes it where it starts.