AI Visibility Score · Skincare, United States
Naturium
Of 86 AI answers to American skincare shopper questions, 16 mentioned Naturium, on 12 of the 30 questions and usually around position 1.6. That places it #2 of 21 in the US Skincare index. Window dated 13 September 2026.
Audit Naturium freeVisit naturium.com
- ChatGPT
- Perplexity
- Gemini
- Visibility score
- 18.6
- Shortlist rank
- #2 of 21
- Avg position when named
- 1.6
- Questions hit
- 12 of 30
Naturium against its category
Running at 4.2× the category average.
Scored on the same 30 questions as every other skincare brand, scanned 13 September 2026. This is its first window in the index.
Score against the average
How the score breaks down, by assistant
The full Naturium report
18 of 30 questions went to someone else.
The report names each question Naturium missed and who took the slot, which assistant rates it lowest, and what to fix first. Free.
Free report
Opens straight away
- The questions you are missing, and who was named instead
- Where you were named, with position and platform
- Which assistant rates you lowest
- What to fix first, in order
Ranked? Say so.
Your Shortlist badge.
Paste it on your site or in your press kit. It links to this page, and the number updates with every scan.
Where this brand sits
The Skincare leaderboard.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  The Inkey List | 19.8 | new |
| 2 | Naturium | 18.6 | new |
| 3 |  Hero Cosmetics | 10.5 | new |
| 4 |  Glow Recipe | 8.1 | new |
| 5 |  Tatcha | 7.0 | new |
| 6 |  Versed | 5.8 | new |
| 7 |  Tower 28 | 3.5 | new |
| 8 |  Topicals | 3.5 | new |
| 9 | Herbivore | 3.5 | new |
| 10 |  Summer Fridays | 3.5 | new |
| 11 |  Dieux | 2.3 | new |
| 12 |  Bubble | 2.3 | new |
| 13 |  Byoma | 2.3 | new |
| 14 |  Peace Out | 1.2 | new |
| 15 |  Then I Met You | 1.2 | new |
| 16 |  Glossier | 0.0 | new |
| 17 |  Innbeauty Project | 0.0 | new |
| 18 |  Kosas | 0.0 | new |
| 19 |  Krave Beauty | 0.0 | new |
| 20 |  Osea | 0.0 | new |
| 21 |  Starface | 0.0 | new |
Frequently asked questions
About Naturium’s score.
What is Naturium’s AI Visibility Score?
18.6 in the US Skincare index, which puts Naturium at #2 of 21 ranked brands.
How often do AI assistants recommend Naturium?
In this window 16 of the 86 answers mentioned it, spread over 12 of the 30 questions. Where it did appear, it sat at position 1.6 on average.
Where does the number come from?
From the answers themselves. The same skincare shopper questions go to all three assistants and every brand mention is tallied. The methodology page has the detail.
The next step
Win back the questions Naturium is missing.
Assistants can only recommend a store they can read. The free audit runs on naturium.com and lists what they cannot; the fixed-price team fixes it where it starts.