AI Visibility Score · Haircare, United States
Olaplex
Of 85 AI answers to American haircare shopper questions, 40 mentioned Olaplex, on 21 of the 30 questions and usually around position 2.2. That places it #1 of 23 in the US Haircare index. Window dated 13 September 2026.
Audit Olaplex freeVisit olaplex.com
- ChatGPT
- Perplexity
- Gemini
- Visibility score
- 47.1
- Shortlist rank
- #1 of 23
- Avg position when named
- 2.2
- Questions hit
- 21 of 30
Olaplex against its category
Running at 3.3× the category average.
Scored on the same 30 questions as every other haircare brand, scanned 13 September 2026. This is its first window in the index.
Score against the average
How the score breaks down, by assistant
The full Olaplex report
9 of 30 questions went to someone else.
The report names each question Olaplex missed and who took the slot, which assistant rates it lowest, and what to fix first. Free.
Free report
Opens straight away
- The questions you are missing, and who was named instead
- Where you were named, with position and platform
- Which assistant rates you lowest
- What to fix first, in order
Ranked? Say so.
Your Shortlist badge.
Paste it on your site or in your press kit. It links to this page, and the number updates with every scan.
Where this brand sits
The Haircare leaderboard.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 | Olaplex | 47.1 | new |
| 2 |  Briogeo | 47.1 | new |
| 3 |  Living Proof | 35.3 | new |
| 4 |  Pattern Beauty | 35.3 | new |
| 5 |  K18 | 30.6 | new |
| 6 | 29.4 | new | |
| 7 |  Mielle | 17.6 | new |
| 8 | Ouai | 16.5 | new |
| 9 |  Curlsmith | 16.5 | new |
| 10 |  Verb | 11.8 | new |
| 11 | Kristin Ess | 8.2 | new |
| 12 |  Act+Acre | 7.1 | new |
| 13 |  Odele | 4.7 | new |
| 14 |  Vegamour | 4.7 | new |
| 15 |  Gisou | 3.5 | new |
| 16 |  Crown Affair | 3.5 | new |
| 17 |  JVN | 2.4 | new |
| 18 |  Ceremonia | 2.4 | new |
| 19 |  Dae | 2.4 | new |
| 20 | Bread Beauty Supply | 1.2 | new |
| 21 |  Bondi Boost | 0.0 | new |
| 22 | Divi | 0.0 | new |
| 23 |  Function of Beauty | 0.0 | new |
Frequently asked questions
About Olaplex’s score.
What is Olaplex’s AI Visibility Score?
47.1 in the US Haircare index, which puts Olaplex at #1 of 23 ranked brands.
How often do AI assistants recommend Olaplex?
In this window 40 of the 85 answers mentioned it, spread over 21 of the 30 questions. Where it did appear, it sat at position 2.2 on average.
Where does the number come from?
From the answers themselves. The same haircare shopper questions go to all three assistants and every brand mention is tallied. The methodology page has the detail.
The next step
Win back the questions Olaplex is missing.
Assistants can only recommend a store they can read. The free audit runs on olaplex.com and lists what they cannot; the fixed-price team fixes it where it starts.