Zero mentions
3of 23
Left out of every answer.
None of the 85 answers mentioned Bondi Boost, Divi, Function of Beauty.
Industry index · United States
Haircare AI Visibility Index
30 questions that American haircare shoppers put to AI assistants, each asked on ChatGPT, Perplexity and Gemini. 85 answers later, these are the brands they recommend and the ones they leave out. Window dated 13 September 2026.
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- ChatGPT
- Perplexity
- Gemini
- Answers
- 85
- Ranked brands
- 23
- Never named
- 3
- Category average
- 14.2
The leaderboard
Every brand, scored on the same questions.
Visibility is the share of answers that named the brand. Average position is where it appeared when named. Movement is against the previous window.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Olaplex | 47.1 | new |
| 2 |  Briogeo | 47.1 | new |
| 3 |  Living Proof | 35.3 | new |
| 4 |  Pattern Beauty | 35.3 | new |
| 5 |  K18 | 30.6 | new |
| 6 | 29.4 | new | |
| 7 |  Mielle | 17.6 | new |
| 8 | Ouai | 16.5 | new |
| 9 |  Curlsmith | 16.5 | new |
| 10 |  Verb | 11.8 | new |
| 11 | Kristin Ess | 8.2 | new |
| 12 |  Act+Acre | 7.1 | new |
| 13 |  Odele | 4.7 | new |
| 14 |  Vegamour | 4.7 | new |
| 15 |  Gisou | 3.5 | new |
| 16 |  Crown Affair | 3.5 | new |
| 17 |  JVN | 2.4 | new |
| 18 |  Ceremonia | 2.4 | new |
| 19 |  Dae | 2.4 | new |
| 20 | Bread Beauty Supply | 1.2 | new |
| 21 |  Bondi Boost | 0.0 | new |
| 22 | Divi | 0.0 | new |
| 23 |  Function of Beauty | 0.0 | new |
Named, but not on Shopify
Virtue (2.4), Prose (2.4). Listed so nothing is hidden; not ranked, because the Shortlist scores Shopify stores.
Gemini search grounding
Gemini ran a live web search on 0 of its 30 answers in this window; the rest came from what the model already knew. ChatGPT and Perplexity are asked with search on for every question.
The full Haircare report
Every question, and who won it.
Free, and it opens as soon as you send the form. Built from the same scan window as the leaderboard above.
Free report
Opens straight away
- All 30 shopper questions, with the brands named on each
- The leader on each assistant
- Every brand that was never named
- The full leaderboard, all 23 brands
What the data shows
Three findings from this window.
Drawn from the 85 answers behind the leaderboard, measured against 23 US haircare stores on Shopify.
Top three
Olaplex is out in front.
It turned up in 40 of 85 answers and on 21 of 30 questions, typically around position 2.2, for a score of 47.1. Next is Briogeo on 47.1, level on score.
- 1Olaplex47.1
- 2Briogeo47.1
- 3Living Proof35.3
Platform split
Briogeo swings 40.0 points.
One brand, one set of questions, one window, and a very different score on each assistant.
ChatGPT56.0
Perplexity63.3
Gemini23.3
Common questions
About the Haircare index.
Which haircare brand gets recommended by AI most often?
Olaplex tops the US Haircare index in this window: 40 of 85 answers mentioned it, a score of 47.1.
How many haircare brands does the Shortlist measure?
23 American haircare brands with confirmed Shopify stores, in the window dated 13 September 2026. A further 2 brands were named but are not on Shopify, so they are listed and not ranked.
What does the Haircare score measure?
Each of the 30 shopper questions went to all three assistants in the window dated 13 September 2026, which produced 85 usable answers. A brand’s score is the percentage of those answers that mention it.
Is the method published?
Yes. How the questions are chosen, when scans run, the Shopify check, the locked brand list and the scoring rule are all written up on the methodology page.
Your store on this board
See why the Haircare leaders get picked, and what your store lacks.
The free AI visibility audit reads your store the way the assistants do and lists what is missing, most important first.