Zero mentions
1of 19
Left out of every answer.
None of the 89 answers mentioned Weezie.
Industry index · United States
Bedding & Home AI Visibility Index
30 questions that American bedding shoppers put to AI assistants, each asked on ChatGPT, Perplexity and Gemini. 89 answers later, these are the brands they recommend and the ones they leave out. Window dated 13 September 2026.
Get the full reportJump to the leaderboard
- ChatGPT
- Perplexity
- Gemini
- Answers
- 89
- Ranked brands
- 19
- Never named
- 1
- Category average
- 13.5
The leaderboard
Every brand, scored on the same questions.
Visibility is the share of answers that named the brand. Average position is where it appeared when named. Movement is against the previous window.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Brooklinen | 46.1 | new |
| 2 |  Boll & Branch | 46.1 | new |
| 3 |  Parachute | 33.7 | new |
| 4 |  Coyuchi | 29.2 | new |
| 5 |  Cultiver | 20.2 | new |
| 6 |  SIJO | 15.7 | new |
| 7 |  Cozy Earth | 14.6 | new |
| 8 |  Ettitude | 10.1 | new |
| 9 |  Buffy | 7.9 | new |
| 10 |  Riley | 6.7 | new |
| 11 |  Peacock Alley | 4.5 | new |
| 12 |  Snowe | 4.5 | new |
| 13 |  Bearaby | 3.4 | new |
| 14 |  The Citizenry | 3.4 | new |
| 15 |  Casper | 3.4 | new |
| 16 | Hush | 2.2 | new |
| 17 |  Sheets & Giggles | 2.2 | new |
| 18 |  Onsen | 2.2 | new |
| 19 |  Weezie | 0.0 | new |
Named, but not on Shopify
Quince (36.0), Purple (2.2). Listed so nothing is hidden; not ranked, because the Shortlist scores Shopify stores.
Gemini search grounding
Gemini ran a live web search on 12 of its 30 answers in this window; the rest came from what the model already knew. ChatGPT and Perplexity are asked with search on for every question.
Not yet verified
Silk & Snow, Saatva, Lands' End, Bed Threads could not be reached to confirm the platform and are held out of the ranking until they can.
The full Bedding & Home report
Every question, and who won it.
Free, and it opens as soon as you send the form. Built from the same scan window as the leaderboard above.
Free report
Opens straight away
- All 30 shopper questions, with the brands named on each
- The leader on each assistant
- Every brand that was never named
- The full leaderboard, all 19 brands
What the data shows
Three findings from this window.
Drawn from the 89 answers behind the leaderboard, measured against 19 US bedding stores on Shopify.
Top three
Brooklinen is out in front.
It turned up in 41 of 89 answers and on 22 of 30 questions, typically around position 1.8, for a score of 46.1. Next is Boll & Branch on 46.1, level on score.
- 1Brooklinen46.1
- 2Boll & Branch46.1
- 3Parachute33.7
Platform split
Boll & Branch swings 45.7 points.
One brand, one set of questions, one window, and a very different score on each assistant.
ChatGPT27.6
Perplexity73.3
Gemini36.7
Common questions
About the Bedding & Home index.
Which bedding brand gets recommended by AI most often?
Brooklinen tops the US Bedding & Home index in this window: 41 of 89 answers mentioned it, a score of 46.1.
How many bedding brands does the Shortlist measure?
19 American bedding brands with confirmed Shopify stores, in the window dated 13 September 2026. A further 2 brands were named but are not on Shopify, so they are listed and not ranked.
What does the Bedding score measure?
Each of the 30 shopper questions went to all three assistants in the window dated 13 September 2026, which produced 89 usable answers. A brand’s score is the percentage of those answers that mention it.
Is the method published?
Yes. How the questions are chosen, when scans run, the Shopify check, the locked brand list and the scoring rule are all written up on the methodology page.
Your store on this board
See why the Bedding & Home leaders get picked, and what your store lacks.
The free AI visibility audit reads your store the way the assistants do and lists what is missing, most important first.