AI Visibility Score · Bedding & Home, United States
Boll & Branch
Of 89 AI answers to American bedding shopper questions, 41 mentioned Boll & Branch, on 22 of the 30 questions and usually around position 2.6. That places it #2 of 19 in the US Bedding & Home index. Window dated 13 September 2026.
Audit Boll & Branch freeVisit bollandbranch.com
- ChatGPT
- Perplexity
- Gemini
- Visibility score
- 46.1
- Shortlist rank
- #2 of 19
- Avg position when named
- 2.6
- Questions hit
- 22 of 30
Boll & Branch against its category
Running at 3.4× the category average.
Scored on the same 30 questions as every other bedding brand, scanned 13 September 2026. This is its first window in the index.
Score against the average
How the score breaks down, by assistant
The full Boll & Branch report
8 of 30 questions went to someone else.
The report names each question Boll & Branch missed and who took the slot, which assistant rates it lowest, and what to fix first. Free.
Free report
Opens straight away
- The questions you are missing, and who was named instead
- Where you were named, with position and platform
- Which assistant rates you lowest
- What to fix first, in order
Ranked? Say so.
Your Shortlist badge.
Paste it on your site or in your press kit. It links to this page, and the number updates with every scan.
Where this brand sits
The Bedding & Home leaderboard.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Brooklinen | 46.1 | new |
| 2 | Boll & Branch | 46.1 | new |
| 3 |  Parachute | 33.7 | new |
| 4 |  Coyuchi | 29.2 | new |
| 5 |  Cultiver | 20.2 | new |
| 6 |  SIJO | 15.7 | new |
| 7 |  Cozy Earth | 14.6 | new |
| 8 |  Ettitude | 10.1 | new |
| 9 |  Buffy | 7.9 | new |
| 10 |  Riley | 6.7 | new |
| 11 |  Peacock Alley | 4.5 | new |
| 12 |  Snowe | 4.5 | new |
| 13 |  Bearaby | 3.4 | new |
| 14 |  The Citizenry | 3.4 | new |
| 15 |  Casper | 3.4 | new |
| 16 | Hush | 2.2 | new |
| 17 |  Sheets & Giggles | 2.2 | new |
| 18 |  Onsen | 2.2 | new |
| 19 |  Weezie | 0.0 | new |
Frequently asked questions
About Boll & Branch’s score.
What is Boll & Branch’s AI Visibility Score?
46.1 in the US Bedding & Home index, which puts Boll & Branch at #2 of 19 ranked brands.
How often do AI assistants recommend Boll & Branch?
In this window 41 of the 89 answers mentioned it, spread over 22 of the 30 questions. Where it did appear, it sat at position 2.6 on average.
Where does the number come from?
From the answers themselves. The same bedding shopper questions go to all three assistants and every brand mention is tallied. The methodology page has the detail.
The next step
Win back the questions Boll & Branch is missing.
Assistants can only recommend a store they can read. The free audit runs on bollandbranch.com and lists what they cannot; the fixed-price team fixes it where it starts.