AI Visibility Score · Bedding & Home, United States
Parachute
Of 89 AI answers to American bedding shopper questions, 30 mentioned Parachute, on 16 of the 30 questions and usually around position 3.0. That places it #3 of 19 in the US Bedding & Home index. Window dated 13 September 2026.
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- ChatGPT
- Perplexity
- Gemini
- Visibility score
- 33.7
- Shortlist rank
- #3 of 19
- Avg position when named
- 3.0
- Questions hit
- 16 of 30
Parachute against its category
Running at 2.5× the category average.
Scored on the same 30 questions as every other bedding brand, scanned 13 September 2026. This is its first window in the index.
Score against the average
How the score breaks down, by assistant
The full Parachute report
14 of 30 questions went to someone else.
The report names each question Parachute missed and who took the slot, which assistant rates it lowest, and what to fix first. Free.
Free report
Opens straight away
- The questions you are missing, and who was named instead
- Where you were named, with position and platform
- Which assistant rates you lowest
- What to fix first, in order
Ranked? Say so.
Your Shortlist badge.
Paste it on your site or in your press kit. It links to this page, and the number updates with every scan.
Where this brand sits
The Bedding & Home leaderboard.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Brooklinen | 46.1 | new |
| 2 |  Boll & Branch | 46.1 | new |
| 3 | Parachute | 33.7 | new |
| 4 |  Coyuchi | 29.2 | new |
| 5 |  Cultiver | 20.2 | new |
| 6 |  SIJO | 15.7 | new |
| 7 |  Cozy Earth | 14.6 | new |
| 8 |  Ettitude | 10.1 | new |
| 9 |  Buffy | 7.9 | new |
| 10 |  Riley | 6.7 | new |
| 11 |  Peacock Alley | 4.5 | new |
| 12 |  Snowe | 4.5 | new |
| 13 |  Bearaby | 3.4 | new |
| 14 |  The Citizenry | 3.4 | new |
| 15 |  Casper | 3.4 | new |
| 16 | Hush | 2.2 | new |
| 17 |  Sheets & Giggles | 2.2 | new |
| 18 |  Onsen | 2.2 | new |
| 19 |  Weezie | 0.0 | new |
Frequently asked questions
About Parachute’s score.
What is Parachute’s AI Visibility Score?
33.7 in the US Bedding & Home index, which puts Parachute at #3 of 19 ranked brands.
How often do AI assistants recommend Parachute?
In this window 30 of the 89 answers mentioned it, spread over 16 of the 30 questions. Where it did appear, it sat at position 3.0 on average.
Where does the number come from?
From the answers themselves. The same bedding shopper questions go to all three assistants and every brand mention is tallied. The methodology page has the detail.
The next step
Win back the questions Parachute is missing.
Assistants can only recommend a store they can read. The free audit runs on parachutehome.com and lists what they cannot; the fixed-price team fixes it where it starts.