Zero mentions
6of 24
Left out of every answer.
None of the 87 answers mentioned Bandit Running, Bombshell Sportswear, Buffbunny, Carbon38, P.E Nation, Year of Ours.
Industry index · United States
Activewear AI Visibility Index
30 questions that American activewear shoppers put to AI assistants, each asked on ChatGPT, Perplexity and Gemini. 87 answers later, these are the brands they recommend and the ones they leave out. Window dated 13 September 2026.
Get the full reportJump to the leaderboard
- ChatGPT
- Perplexity
- Gemini
- Answers
- 87
- Ranked brands
- 24
- Never named
- 6
- Category average
- 9.9
The leaderboard
Every brand, scored on the same questions.
Visibility is the share of answers that named the brand. Average position is where it appeared when named. Movement is against the previous window.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Vuori | 41.4 | new |
| 2 |  Gymshark | 27.6 | new |
| 3 |  Tracksmith | 26.4 | new |
| 4 |  Girlfriend Collective | 25.3 | new |
| 5 |  Alo Yoga | 24.1 | new |
| 6 |  Janji | 18.4 | new |
| 7 |  Ten Thousand | 18.4 | new |
| 8 |  Beyond Yoga | 17.2 | new |
| 9 |  Rhone | 12.6 | new |
| 10 |  Outdoor Voices | 6.9 | new |
| 11 |  NOBULL | 4.6 | new |
| 12 |  YoungLA | 3.4 | new |
| 13 |  Set Active | 3.4 | new |
| 14 |  Born Primitive | 2.3 | new |
| 15 |  Alphalete | 2.3 | new |
| 16 |  Cuts | 1.1 | new |
| 17 |  Varley | 1.1 | new |
| 18 |  Splits59 | 1.1 | new |
| 19 |  Bandit Running | 0.0 | new |
| 20 |  Bombshell Sportswear | 0.0 | new |
| 21 |  Buffbunny | 0.0 | new |
| 22 |  Carbon38 | 0.0 | new |
| 23 |  P.E Nation | 0.0 | new |
| 24 |  Year of Ours | 0.0 | new |
Gemini search grounding
Gemini ran a live web search on 1 of its 30 answers in this window; the rest came from what the model already knew. ChatGPT and Perplexity are asked with search on for every question.
Not yet verified
Halara could not be reached to confirm the platform and are held out of the ranking until they can.
The full Activewear report
Every question, and who won it.
Free, and it opens as soon as you send the form. Built from the same scan window as the leaderboard above.
Free report
Opens straight away
- All 30 shopper questions, with the brands named on each
- The leader on each assistant
- Every brand that was never named
- The full leaderboard, all 24 brands
What the data shows
Three findings from this window.
Drawn from the 87 answers behind the leaderboard, measured against 24 US activewear stores on Shopify.
Top three
Vuori is out in front.
It turned up in 36 of 87 answers and on 19 of 30 questions, typically around position 1.8, for a score of 41.4. Next is Gymshark on 27.6, 13.8 behind.
- 1Vuori41.4
- 2Gymshark27.6
- 3Tracksmith26.4
Platform split
Vuori swings 40.0 points.
One brand, one set of questions, one window, and a very different score on each assistant.
ChatGPT51.9
Perplexity56.7
Gemini16.7
Common questions
About the Activewear index.
Which activewear brand gets recommended by AI most often?
Vuori tops the US Activewear index in this window: 36 of 87 answers mentioned it, a score of 41.4.
How many activewear brands does the Shortlist measure?
24 American activewear brands with confirmed Shopify stores, in the window dated 13 September 2026.
What does the Activewear score measure?
Each of the 30 shopper questions went to all three assistants in the window dated 13 September 2026, which produced 87 usable answers. A brand’s score is the percentage of those answers that mention it.
Is the method published?
Yes. How the questions are chosen, when scans run, the Shopify check, the locked brand list and the scoring rule are all written up on the methodology page.
Your store on this board
See why the Activewear leaders get picked, and what your store lacks.
The free AI visibility audit reads your store the way the assistants do and lists what is missing, most important first.