Industry index · United States
30 questions that American coffee shoppers put to AI assistants, each asked on ChatGPT, Perplexity and Gemini. 84 answers later, these are the brands they recommend and the ones they leave out. Window dated 13 September 2026.
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The leaderboard
Visibility is the share of answers that named the brand. Average position is where it appeared when named. Movement is against the previous window.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Counter Culture | 52.4 | new |
| 2 |  Stumptown | 47.6 | new |
| 3 |  Onyx Coffee Lab | 46.4 | new |
| 4 |  Peet's Coffee | 34.5 | new |
| 5 |  Intelligentsia | 34.5 | new |
| 6 |  Verve | 31.0 | new |
| 7 |  Kicking Horse | 19.0 | new |
| 8 | Sey Coffee | 14.3 | new |
| 9 | George Howell | 14.3 | new |
| 10 |  La Colombe | 14.3 | new |
| 11 |  Death Wish Coffee | 11.9 | new |
| 12 |  Equator Coffees | 10.7 | new |
| 13 | Passenger Coffee | 9.5 | new |
| 14 |  Lifeboost | 7.1 | new |
| 15 |  Volcanica | 7.1 | new |
| 16 |  Atlas Coffee Club | 7.1 | new |
| 17 |  Four Sigmatic | 4.8 | new |
| 18 |  Cometeer | 4.8 | new |
| 19 |  Black Rifle Coffee | 2.4 | new |
| 20 |  Chamberlain Coffee | 2.4 | new |
| 21 | Olympia Coffee | 1.2 | new |
| 22 |  Sightglass | 1.2 | new |
| 23 |  Bulletproof | 0.0 | new |
| 24 | Caffè Umbria | 0.0 | new |
| 25 | Climpson & Sons | 0.0 | new |
| 26 |  Devoción | 0.0 | new |
| 27 | Happy Mug | 0.0 | new |
| 28 |  Methodical Coffee | 0.0 | new |
| 29 |  Partners Coffee | 0.0 | new |
| 30 | Podium Coffee Club | 0.0 | new |
| 31 | PT’s | 0.0 | new |
| 32 |  Ruby Coffee Roasters | 0.0 | new |
| 33 | Savorista | 0.0 | new |
| 34 | Square Mile Coffee Roasters | 0.0 | new |
Named, but not on Shopify
Café Bustelo (15.5), Heart Coffee Roasters (8.3), Mount Hagen Organic (2.4). Listed so nothing is hidden; not ranked, because the Shortlist scores Shopify stores.
Gemini search grounding
Gemini ran a live web search on 4 of its 30 answers in this window; the rest came from what the model already knew. ChatGPT and Perplexity are asked with search on for every question.
Not yet verified
Blue Bottle, Javy, Lavazza, Dunkin’, Equal Exchange, Illy, Nescafé Gold, Trade, Driftaway Coffee could not be reached to confirm the platform and are held out of the ranking until they can.
The full Coffee report
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What the data shows
Drawn from the 84 answers behind the leaderboard, measured against 34 US coffee stores on Shopify.
Zero mentions
12of 34
None of the 84 answers mentioned Bulletproof, Caffè Umbria, Climpson & Sons, Devoción, Happy Mug, Methodical Coffee, Partners Coffee, Podium Coffee Club, PT’s, Ruby Coffee Roasters, Savorista, Square Mile Coffee Roasters.
Top three
It turned up in 44 of 84 answers and on 22 of 30 questions, typically around position 3.2, for a score of 52.4. Next is Stumptown on 47.6, 4.8 behind.
Platform split
One brand, one set of questions, one window, and a very different score on each assistant.
Common questions
Counter Culture tops the US Coffee index in this window: 44 of 84 answers mentioned it, a score of 52.4.
34 American coffee brands with confirmed Shopify stores, in the window dated 13 September 2026. A further 3 brands were named but are not on Shopify, so they are listed and not ranked.
Each of the 30 shopper questions went to all three assistants in the window dated 13 September 2026, which produced 84 usable answers. A brand’s score is the percentage of those answers that mention it.
Yes. How the questions are chosen, when scans run, the Shopify check, the locked brand list and the scoring rule are all written up on the methodology page.
Your store on this board
The free AI visibility audit reads your store the way the assistants do and lists what is missing, most important first.
