Zero mentions
7of 19
Left out of every answer.
None of the 88 answers mentioned Bark, Finn, Jinx, Maev, Pupford, Smalls, Wild Earth.
Industry index · United States
Pet AI Visibility Index
30 questions that American pet shoppers put to AI assistants, each asked on ChatGPT, Perplexity and Gemini. 88 answers later, these are the brands they recommend and the ones they leave out. Window dated 13 September 2026.
Get the full reportJump to the leaderboard
- ChatGPT
- Perplexity
- Gemini
- Answers
- 88
- Ranked brands
- 19
- Never named
- 7
- Category average
- 2.7
The leaderboard
Every brand, scored on the same questions.
Visibility is the share of answers that named the brand. Average position is where it appeared when named. Movement is against the previous window.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Stella & Chewy's | 12.5 | new |
| 2 | Primal Pet Foods | 8.0 | new |
| 3 |  Open Farm | 8.0 | new |
| 4 |  Wild One | 5.7 | new |
| 5 |  Kin+Kind | 3.4 | new |
| 6 |  Fable Pets | 3.4 | new |
| 7 |  PETLIBRO | 2.3 | new |
| 8 |  Tuft + Paw | 2.3 | new |
| 9 |  Zesty Paws | 2.3 | new |
| 10 |  Native Pet | 1.1 | new |
| 11 |  PrettyLitter | 1.1 | new |
| 12 |  Honest Paws | 1.1 | new |
| 13 |  Bark | 0.0 | new |
| 14 |  Finn | 0.0 | new |
| 15 |  Jinx | 0.0 | new |
| 16 |  Maev | 0.0 | new |
| 17 |  Pupford | 0.0 | new |
| 18 |  Smalls | 0.0 | new |
| 19 |  Wild Earth | 0.0 | new |
Named, but not on Shopify
Nom Nom (5.7), Sundays (1.1), Spot & Tango (1.1). Listed so nothing is hidden; not ranked, because the Shortlist scores Shopify stores.
Gemini search grounding
Gemini ran a live web search on 0 of its 30 answers in this window; the rest came from what the model already knew. ChatGPT and Perplexity are asked with search on for every question.
Not yet verified
Ollie, The Farmer's Dog could not be reached to confirm the platform and are held out of the ranking until they can.
The full Pet report
Every question, and who won it.
Free, and it opens as soon as you send the form. Built from the same scan window as the leaderboard above.
Free report
Opens straight away
- All 30 shopper questions, with the brands named on each
- The leader on each assistant
- Every brand that was never named
- The full leaderboard, all 19 brands
What the data shows
Three findings from this window.
Drawn from the 88 answers behind the leaderboard, measured against 19 US pet stores on Shopify.
Top three
Stella & Chewy's is out in front.
It turned up in 11 of 88 answers and on 5 of 30 questions, typically around position 1.6, for a score of 12.5. Next is Primal Pet Foods on 8.0, 4.5 behind.
- 1Stella & Chewy's12.5
- 2Primal Pet Foods8.0
- 3Open Farm8.0
Platform split
Open Farm swings 7.4 points.
One brand, one set of questions, one window, and a very different score on each assistant.
ChatGPT10.7
Perplexity10.0
Gemini3.3
Common questions
About the Pet index.
Which pet brand gets recommended by AI most often?
Stella & Chewy's tops the US Pet index in this window: 11 of 88 answers mentioned it, a score of 12.5.
How many pet brands does the Shortlist measure?
19 American pet brands with confirmed Shopify stores, in the window dated 13 September 2026. A further 3 brands were named but are not on Shopify, so they are listed and not ranked.
What does the Pet score measure?
Each of the 30 shopper questions went to all three assistants in the window dated 13 September 2026, which produced 88 usable answers. A brand’s score is the percentage of those answers that mention it.
Is the method published?
Yes. How the questions are chosen, when scans run, the Shopify check, the locked brand list and the scoring rule are all written up on the methodology page.
Your store on this board
See why the Pet leaders get picked, and what your store lacks.
The free AI visibility audit reads your store the way the assistants do and lists what is missing, most important first.