AI Visibility Score · Pet, United States
Zesty Paws
Of 88 AI answers to American pet shopper questions, 2 mentioned Zesty Paws, on 2 of the 30 questions and usually around position 1.0. That places it #9 of 19 in the US Pet index. Window dated 13 September 2026.
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- ChatGPT
- Perplexity
- Gemini
- Visibility score
- 2.3
- Shortlist rank
- #9 of 19
- Avg position when named
- 1.0
- Questions hit
- 2 of 30
Zesty Paws against its category
Below the pet average.
Scored on the same 30 questions as every other pet brand, scanned 13 September 2026. This is its first window in the index.
Score against the average
How the score breaks down, by assistant
The full Zesty Paws report
28 of 30 questions went to someone else.
The report names each question Zesty Paws missed and who took the slot, which assistant rates it lowest, and what to fix first. Free.
Free report
Opens straight away
- The questions you are missing, and who was named instead
- Where you were named, with position and platform
- Which assistant rates you lowest
- What to fix first, in order
Ranked? Say so.
Your Shortlist badge.
Paste it on your site or in your press kit. It links to this page, and the number updates with every scan.
Where this brand sits
The Pet leaderboard.
| Rank | Brand | Visibility | Move |
|---|---|---|---|
| 1 |  Stella & Chewy's | 12.5 | new |
| 2 | Primal Pet Foods | 8.0 | new |
| 3 |  Open Farm | 8.0 | new |
| 4 |  Wild One | 5.7 | new |
| 5 |  Kin+Kind | 3.4 | new |
| 6 |  Fable Pets | 3.4 | new |
| 7 |  PETLIBRO | 2.3 | new |
| 8 |  Tuft + Paw | 2.3 | new |
| 9 | Zesty Paws | 2.3 | new |
| 10 |  Native Pet | 1.1 | new |
| 11 |  PrettyLitter | 1.1 | new |
| 12 |  Honest Paws | 1.1 | new |
| 13 |  Bark | 0.0 | new |
| 14 |  Finn | 0.0 | new |
| 15 |  Jinx | 0.0 | new |
| 16 |  Maev | 0.0 | new |
| 17 |  Pupford | 0.0 | new |
| 18 |  Smalls | 0.0 | new |
| 19 |  Wild Earth | 0.0 | new |
Frequently asked questions
About Zesty Paws’s score.
What is Zesty Paws’s AI Visibility Score?
2.3 in the US Pet index, which puts Zesty Paws at #9 of 19 ranked brands.
How often do AI assistants recommend Zesty Paws?
In this window 2 of the 88 answers mentioned it, spread over 2 of the 30 questions. Where it did appear, it sat at position 1.0 on average.
Where does the number come from?
From the answers themselves. The same pet shopper questions go to all three assistants and every brand mention is tallied. The methodology page has the detail.
The next step
Win back the questions Zesty Paws is missing.
Assistants can only recommend a store they can read. The free audit runs on zestypaws.com and lists what they cannot; the fixed-price team fixes it where it starts.